Google Ads is a major aspect of any advertising plan. One of the things you can do on Google Ads is display network advertising. With advertising the main thing is to always accomplish your goals. A key performance indicator in advertising is CPC.

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Landing pages are an important part of any marketing strategy. You need your website visitors to do a certain action on your website to get a good return on advertising spend. Therefore you need to optimize your landing pages for conversion. Taking a close look at the images on your website and testing it can have a large impact on your final results. Always test your landing pages!

To make sure your marketing optimizations lead to success, it is key to first set goals. If you don’t define goals upfront, you will not be able to see when you’ve achieved your goals. A way to set business goals is to use the Objectives and Key Results model. You can read all about this model in the blog. Having a good strategy upfront is always the key to success in the long term. Be ready!

Defining the target market is an important subject of any market research. You first need to fully understand who your ideal customer is, after that you can reach out to the client with your solution. Once you understand your target client very well, it is time to find out how many people are actually interested in purchasing your product. The easiest way to do this is through a super basic keyword research.